Friday, 24 July 2015

World’s first malaria vaccine approved


The world’s first malaria vaccine has received a green light from European drugs regulators who recommended it should be licensed for use in babies in Africa who are at risk of the mosquito-borne disease.
The shot, called RTS,S or Mosquirix, would be the first licensed human vaccine against a parasitic disease and could help prevent millions of cases of malaria in countries that use it.
The vaccine was developed by British drugmaker GlaxoSmithKline in partnership with the PATH Malaria Vaccine Initiative,
Recommendations for a drug licence made by the European Medicines Agency are normally endorsed by the European Commission within a couple of months.
Mosquirix, also part-funded by the Bill & Melinda Gates Foundation, will also now be assessed by the World Health Organisation, which has promised to give its guidance on when and where it should be used before the end of this year.
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Malaria killed an estimated 584,000 people in 2013, the vast majority of them in sub-Saharan Africa.
More than 80 percent of malaria deaths are in children under the age of five.
Andrew Witty, GSK’s chief executive, said EMA’s positive recommendation was a further important step towards making the world’s first malaria vaccine available for young children.
“While RTS,S on its own is not the complete answer to malaria, its use alongside those interventions currently available such as bed nets and insecticides would provide a very meaningful contribution to controlling the impact of malaria on children in those African communities that need it the most,” he said in a statement.

How the Internet can aid or prevent pregnancy


A pregnant woman
Every morning Kayla Strata takes her temperature using a basal digital thermometer to check her cervical fluid. She then enters those readings into a smartphone app to determine where she is in her monthly cycle.
Known as the Fertility Awareness Method, this is a way to track ovulation to either help a woman to become pregnant or prevent a pregnancy. Strata started using this method in 2014 when she decided hormonal birth control was no longer an option for her because of its side effects.
“You have to be disciplined, but I’m so passionate about this that I follow it diligently. I’m part of a group of women who use this method, and they have been able to avoid pregnancy for years,” she says.
Before the contraception pill, women regularly used FAM, or rhythm method, as a way to prevent pregnancy. And until recently this method meant keeping a paper trail of a woman’s monthly cycle data.
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Now the tech scene has taken note and is helping women to understand their monthly cycle with smartphone app charts, including ones from Selene, iCycleBeads and Groove. Strata uses the smartphone app Kindara, which, according to its founder, William Sacks, has had 700,000 downloads and is just as effective as hormonal contraceptives.
This year Kindara introduced a Bluetooth Wink basal body thermometer that automatically syncs with the Kindara mobile app. “People have an intimate relationship with their smartphones, we have so much information on them, and this is some of the most intimate information there is,” Sacks says.
According to Sacks, Wink is four times faster than other basal body temperature products on the market. Women are encouraged to keep Wink by their bedside and take their temperature as soon as they wake up. If they forget, Wink will vibrate to remind them.
“If your progesterone level is low, you’re good to have unprotected sex and have a zero per cent chance of getting pregnant. Or, if your progesterone level is high and you want to get pregnant, today would be a great day,” he says. Eventually, he says, a woman will be able to look at her smartphone to determine their hormone levels with sensing technology.
“In 10 years this will exist. I’m not sure if it will be an implant, patch or clothing based sensor, but women will know what is happening every day, with no confusion about their fertility,” he says.
Chantae Hergenroether used the data to help her get pregnant. She had been receiving Depo-Provera injections, but when she decided to start a family she found out it would take up to two years for the drug to leave her system.
“My doctor told me not to plan on getting pregnant for at least a year,” she says. From there she searched the Internet to see how she could improve her chances of becoming pregnant faster, and decided to track her cycle digitally.
Using the technology forced her to become “baby-focused”. Taking her temperature first thing in the morning reminded her to make healthy choices in her diet and to exercise. Doing this, she became pregnant within two months of coming off the injections.
“This is bringing technology into something we’ve known about for a long time,” Dr. Helen Webberley of the Oxford Online Pharmacy says. According to Webberley, anyone who uses this method will automatically understand their menstrual cycle, and for motivated women who have regular cycles, it can be an effective method of birth control.
“If you went up to someone on the street and asked them if they knew that there’s a completely natural way, without hormones, coils, condoms or diaphragms, to avoid pregnancy, they wouldn’t know it,” she says.
In addition, Webberley says that learning how to track your cycle can also help a woman understand why she’s not getting pregnant.

Moses given Chelsea squad number



Victor Moses
Returning Chelsea forward Victor Moses and Dominic Solanke have been assigned their squad numbers.
Moses, who returned to the Stamford Bridge after his loan move to Stoke City, will wear the No. 20 jersey. The jersey was so well associated with Deco during his spell with the ‘Roman Army.’
Academy players Dominic Solanke and Ola Aina  impressed in the youth team last season,  and as a result have been rewarded with the No.35 and No.34, while Ruben Loftus-Cheek retaining his No.36 shirt.
Both players are in line to feature in Saturday’s pre-season game against Paris Saint-Germain.

Oil theft: What we found shocked us, says APC



Crude oil theft
  
The All Progressives Congress has said it was shocked at the magnitude of cases of corruption it has so far unearthed while going through the records of the previous administration.
The National Publicity Secretary of the party, Alhaji Lai Mohammed, said this in a telephone interview with our correspondent in Abuja, on Thursday.
He was reacting to the announcement by President Muhammadu Buhari that some officials of the immediate past administration were involved in stealing one million barrel of crude oil daily.
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Mohammed said, “We are not just shocked but taken aback by what we have found. We have always known that there was monumental corruption under the previous regime but we did not know it was this huge.
“Anybody who calls the questions we are asking a witch-hunt is a person who condones corruption, and again, when we were raising the alarm over this level of corruption they were engaged in, they said we were crying wolf where there was none.
“They said it never happened. They even went as far as manufacturing figures to cover up. We must ask questions so that whoever is coming into government will know that it cannot be business as usual and that he/she must be prepared to answer questions after they leave office.”
On its part, the Peoples Democratic Party said the allegations of impropriety levelled against the officials of the Goodluck Jonathan-led administration must be proved in court.
The Deputy National Publicity Secretary of the party, Alhaji Abdullahi Jalo, said to the best of his knowledge, the PDP-led administration conducted its affairs transparently, as such, the party was not afraid of any probe.
He said, “Like I told you before, the PDP provided a transparent leadership for this country for the 16 years we were in power.
“It was the PDP that established the anti-corruption agencies we are celebrating today, like the EFCC and the ICPC. All we ask is that any probe of the last administration should not be used as an avenue to villify people who served this country diligently.”

Maryam Abacha university degrees not recognised – NUC


Executive Secretary, National Universities Commission, Prof. Julius Okojie
The National Universities Commission has handed down a hard knock on degrees obtained online from any institution outside the country, saying henceforth such certificates would not be recognised as a means of seeking employment or doing other legitimate business in Nigeria.
The commission also slammed Maryam Abacha American University, in Niger Republic, saying it has been inundated with enquiries from some Nigerian students who had been offered admission into the university.
“We wish to restate that as the only quality assurance agency for universities in Nigeria, the NUC is maintaining its stand that degrees from Maryam Abacha University will not be accepted in Nigeria”, the commission stated.
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The NUC which also discredited all part- time cross boarder education in Nigeria, therefore warned citizens against patronising online universities which offer academic programmes without physical contact with their students.
The commission’s Director of Information and Public Relations, Mr. Ibrahim Usman Yakasai, made the announcement during a press briefing on Thursday evening in Abuja, against the backdrop of some foreign universities which place advertisements and admit students from Nigeria.
According to him, the Nigerian constitution has no backing or recognition for such degrees obtained online, insisting that students look for cheap means of acquiring qualifications to avoid competition at home.
He said, “Nigeria will not recognise online degrees. Online degrees are not accepted in Nigeria at the moment; the Nigerian constitution does not even give recognition to such degrees. Those who ran out of Nigeria for study outside this country are those looking for cheaper degrees. It is either they cannot pass the examinations or they do not possess the minimum entry qualifications.”

NNPC, engine room of corruption —Saraki



Senate President Bukola Saraki
Senate President, Bukola Saraki, on Thursday, described the Nigerian National Petroleum Corporation as the engine room of corruption, lamenting that none of the perpetrators of illegal deals in the corporation had so far been apprehended and brought to justice.
He, therefore, challenged the leadership of the Nigeria Labour Congress to assist the Federal Government to fight corruption by encouraging their members in the oil and gas sector to expose those behind subsidy scam in the country.
Saraki who stated this while addressing the leadership of the NLC led by its President, Mr. Ayuba Wabba, in his office, asked the oil and gas workers to reveal the identities of subsidy thieves and watch whether they would be protected or not.
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He said, “I think we need the cooperation of our workers who know it all. They see it happen and when you look at the anti-corruption agencies, with all due respect, you will find out that 80 per cent of some of the cases are cases at the state level.
“You hardly see where people who are the real engine room – which is the Nigerian National Petroleum Corporation – where most of these corruption cases on oil are, being put on trial.”
He said it was time workers helped the government succeed to decisively tackle corruption through collective efforts.
Saraki noted that President Muhammadu Buhari had made it clear that his administration would fight corruption to its logical end, stressing that the Senate had on its part started the process by engaging the Independent Corrupt Practices and other Related Offences Commission.
He also said that the upper chamber would soon interact with the management of the Economic and Financial Crimes Commission and other anti-graft agencies in order to fashion out a collective to tackle the menace of corruption.
Saraki assured Nigerians that the Senate under his watch would fight corruption with a view to blocking leakages and create gainful employment.
He said, “We in the 8th Senate have said there will be zero tolerance for corruption. Corruption is one issue slowing down development and some of the problems we are tackling.
“Whether you talk about our refineries not working, you talk of the issue of fuel subsidy, you talk about the high cost of governance, everything you talked about comes back to this issue of corruption and I think it is time for all of us, those of us in the National Assembly, the Executive and the workers to show serious commitment.
“This should not be a headline-grabbing approach because at the end of the day, you are workers, when you talk about oil theft, we have Nigerian workers at the terminals who surely must know when this thing is going on.
“Everywhere that there is corruption, some workers are there either participating or observing. We now have a great opportunity to win the war against corruption because we have a leadership led by President Muhammadu Buhari that we believe has the political will to do the right thing”
He said the excuses of Nigerian workers that when they blow the whistle on corrupt practices nothing would be done because the system is corrupt right from the top, was No longer tenable because the current administration in the country has the political will to deal with the scourge.
Saraki said, “We are assuring you that at the executive side, we have elected the President that will do it well. I am making the commitment on behalf of the National Assembly and myself that we are committed to fighting corruption.”
Wabba lamented the current high cost of governance coupled with the high exchange rate which according to him was having serious negative impact on the lives of workers.
Wabba said that the reduction of salaries announced by the President, the Vice-President and some state governors was not the solution to the problem of high cost of governance in the country.
The NLC President also called for a more transparent execution of the National Assembly annual budget.
He recalled that the budget for the National Assembly for 2011 was shrouded in secrecy because the lawmakers used their influence to move it into the first line charge in the Federation Account.

Basketmouth accuses Jonathan’s govt of stealing


Basketmouth
Popular stand-up comedian, Basketmouth (real name Bright Okpocha), is in the news again. This time, it is because he has taken a swipe at the government of former President Goodluck Jonathan.
Midway into his show, tagged BM Uncensored, which held in Houston, Texas in the United States, a few days ago, the comedian accused the Jonathan administration of doing nothing else other than “stealing” money during its six-year tenure.
A copy of the video posted on Youtube shows Basketmouth, who was dressed in a sleeveless top and dark trousers, speaking his mind about the high level of corruption that prevailed in the country under Jonathan’s watch.
In the video, the comedian said, “The funny thing is that Buhari is now in power and everyone is hating the guy under two months. I am normally into politics, but when I see some s..t I say it. Goodluck was there for six years and all they did was steal money.”
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The statement has since gone viral on social media, with many users openly chiding Basketmouth for opening his mouth ‘a little too loud’ and others rising in his defence.
On the same day, the comedian also threw playful barbs at Davido, who emerged winner of the 2015 MTV Africa Music Awards in the Best Male Act category in South Africa last weekend.
Basketmouth had said,“Davido won above Wizkid? It’s quite strange, but it’s allowed… it’s allowed.”
Ever since the video appeared online, the comedian’s actions have been the subject of a debate among critics who are worried that he is becoming quite vocal about issues not related with comedy.

Thursday, 5 February 2015

The key to knowing your customers



My earlier post ‘Digital Analytics: Unlocking the Power of Social Data’ covered the importance of social data and how it can help shape business strategy. Now, let us take a look at how the data, turned into the right insights, can help a business get to know its customers better.

A decade ago, companies knew very little about their customers, and most digital advertising was very loosely targeted. Then digital revolution brought an array of social data around customers’ conversations, preferences, and purchasing habits.

The science of customer insights has come a long way in recent years, but businesses still don’t fully understand what’s needed to execute on those insights.

There are several reasons for that. One, customers now use 30+ channels to collect information they need and engage with brands; it’s hard for brands to keep up. Using off-the-self targeting tactics won’t allow businesses to serve up the right information to the right customer at the right time on the right channel – the approach that would drive consistent conversion. Two, there is too much data to analyse and very little resources to map the insights against business goals effectively. Three, brands use a variety of disbursed (and legacy) technologies across the company that are not connected to each other.

In the era of the connected and empowered customer, it’s no longer one size fits all. Our customers expect a tailored solution, a real-time support, and, most importantly, a great experience. They want to be able to build a relationship with a brand that is based on trust and long-term engagement.

But to become truly customer-centric, companies need to build a comprehensive 360-degree view of their current and potential customers. They need to understand their preferences, interests, and needs. Social media analytics gives us the opportunity to do so. By listening to the voice of the customer and analysing, filtering and organizing the data into the insights we can create customer segmentations that would allow any brand to be relevant at any touchpoint. It allows us to go beyond traditional CRM and audience targeting techniques and find out what is truly important to consumers. And it is that knowledge that will enable companies to create remarkable customer experiences in a sustainable manner, no matter where the customer comes from and where they are in the purchasing journey.

Traditional segmentation relies on the demographics, purchasing history, website interactions, and email preferences. The nuances of social data, however, allow us to understand behavioural trends, sentiment, intent, and more. Apart from that, social data can be collected and modified in real-time and better placed to maximize the return on your marketing efforts.

To be able to achieve all that, though, businesses need to have an integrated technology in place that would break silos within the organization and allow for a connected, 360-degree view of a customer. So that no matter where the customers comes from and which department they interact with, they get the service that delights and continues to nurture the valuable relationship, and hopefully leads to loyalty and advocacy.

To dive deeper into getting to know your customers, check out Sprinkler’s Social Media Analytics 102 e-book, featuring a step-by-step walkthrough from brief to content strategies.

This is Part II of a three-part series on social media analytics. Next up, Part III: how to get started with social data by looking beyond marketing and focusing on real business problems. Revisit Part I here.

Ekaterina Walter led strategic and marketing innovation for Fortune 500 brands such as Intel and Accenture. Branderati, the start-up she co-founded, was acquired by Sprinklr where she now serves as Global Evangelist. She is an international speaker and author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg” and co-author of “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Marketing Your Brand.”

Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a 2013 Marketer of the Year honour and being named #3 on The Forbes 2014 World Top 40 Social Marketing Talent. In June 2014, Fortune magazine included her in the list of the most impactful business people on social media alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet and others.